Chase Garden Branding

Logo and marketing materials for Chase Garden, a public garden located near Graham, WA, an hour south of Seattle

The Chase Garden is unique for its modernist aesthetic and sits on a bluff overlooking the Puyallup River Valley with spectacular views of Mount Rainier. Ione and Emmott Chase, the creators of the garden, drew inspiration from their love of Japanese and mid-century modern design. Ione Chase had a particular interest in textiles and Marimekko designs. I used that as the starting point in designing the logo.

The logo features an Erythronium oregonum (white fawn lily), a native perennial of the Pacific Northwest that grows happily and prolifically at the garden. The nodding stem of the lily hints at the slope of Mount Rainier.

The garden requested color variations of their logo for use depending on the season and what is in bloom.

[Update: Chase Garden has new owners and is no longer public. It is now only open to the public twice a year.]